How the V-Card (Value-Card/Virtual-Card) works: 

1.  A customer (of a merchant or online) buys a V-Card. 

2. They then confirm who should be their chosen recipient of the V-Card, together with a personal message. The recipient then receives a unique V-Card ID with the message.

3.  The recipient receives the V-Card and is instructed to continue to the next step and choose their desired nationally branded gift card (see huge list below).
4.  Upon selecting their branded gift card, they simply enter the unique V-Card PIN, and it will instantly be activated and sent via email.

Note that the V-Card can be the foundation of a charitable fund raising, whereby a percentage of the gift card commissions can be donated to any good cause (this is known as “Cause Marketing”).